I almost forgot how this fact still surprised so many people. But I was also stunned when I first heard how much money these 3 and 4 letter domain names are sold for. I didn’t get it, really. I mean, the domain name called bpc.com doesn’t tell you anything, right? Yes and no.
There are some other things in play here. First, these domains are very easy to share and retain. On the other hand, domains with 5, 10 or 15 characters are limitless. And the high price doesn’t come only with the scarcity, the advantage of short named domains is that many companies can make use of them and present their brand through a website with ease. Just think of BP, British Petroleum, they could use a domain name BP.com. There are many similar examples.
The other great thing about these domains is that they are easier to reach – you don’t have to type a 10 character word to get to where you want to go. People can make a mistake while typing, and they won’t make so many mistakes when typing a 3 letter domain name. And so, because they are practical, rare and convenient to use, they are very expensive.by